16 AUG 2012: Jaunt Inc., owned by Torstar Digital, has acquired TargetVacations.ca, an online Canadian travel agency. By leveraging Torstar Digital’s powerful media presence and extensive reach, with Target Vacations’ industry relationships and expertise, Jaunt.ca and TargetVacations.ca claim they offer unique travel packages and experiences to millions of Canadians, building an online travel destination “unlike any other in Canada.”
“Jaunt.ca has thrived in its first year as a Canadian online travel destination, and we’re thrilled to expand upon our offerings and take the business to the next level,” says Jonathan Tafler, general manager, Jaunt.ca.
“Using Target Vacations’ long-standing travel know-how combined with Torstar Digital’s extensive media-based marketing capabilities, Jaunt.ca and TargetVacations.ca will have the ability to reach millions of Canadians with some of the most sought-after vacations from across the globe.”
Over the last year, Jaunt.ca has focused on providing its 2.2 million email subscribers with travel experiences through its various tourism and hospitality partners. Together with TargetVacations.ca, Jaunt.ca will work with tour operators, airlines and cruise lines to expand its offering, providing consumers with unique travel offers and inspiration marketed across the expansive Torstar media network.
“Target Vacations is proud to join the Jaunt family as it continues to grow its business in the Canadian travel industry,” says Jason Sarracini, Founder, TargetVacations.ca. “We are delighted such accomplished travel and media expertise have come together under one roof to better serve travel suppliers and consumers. We look forward to moving ahead with Jaunt.ca as part of the team, under the Torstar Digital umbrella.”