01 MAR 2012:  Kentucky Tourism was less than happy with a British marketing firm that put up a website that promoted the state to British tourists as a place to play ``roadkill bingo'' while visiting horse farms and bourbon distilleries.

The website was part of a $179,900-a-year contract between the Kentucky Tourism, Arts and Heritage Cabinet and UK company Gosh P.R.

A spokesman said the website contained inaccuracies about the state.

Among other things, the site misspelled Lewis of the famed Lewis and Clark expedition, recommended Brits visit Hazzard County, which it said was the community on which the old television show, “The Dukes of Hazzard,” was based.  It also claimed the original home of Kentucky Fried Chicken was in London, Ky.

In fact, there is no Hazzard County, Ky.  Hazard, Ky., is in Perry County, and it was not the basis for the television show, and Col. Harland Sanders’ original restaurant is, in fact, just outside the city of Corbin.

But the biggest problem may have been the stereotypical portrayal of Kentucky. The  spokesman said some of the content on the website was offensive, including the game to track the number of dead animals along roadsides.

“Drives can drag a bit, even with the jingle jangle of the banjo on the bluegrass-playing radio stations, so it's good to spice them up with fun car games,” said the site according media reports of a cache of Gosh P.R.’s Website.

“One popular game for long-distance trips is ‘roadkill bingo,’ ” the site said. “OK, it seems a bit sick, spotting dead animals, but you will never see so much roadkill in your life, and so varied. Sadly, roadkill is a fact of life in Kentucky. The locals are used to it, and as they say, when in Rome. ... so if you can get over the sadness, and the blood, give it a whirl.”

State officials cancelled the contract with the company.