Gently worn. Lightly travelled.
10 AUG 2009: Could this be an idea whose time has come? The airlines should certainly give it a standing ovation. For those
travellers who can’t squish it all down to one or two cases, let alone
just carry-on, Canadian entrepreneur Catharine MacIntosh hopes to
launch the Zero Baggage which will allow people to hire clothes for
their holiday by booking the clothes they want online before their
trip. The items will be waiting in their hotel room when they arrive.
MacIntosh hopes to launch the service simultaneously in both Toronto and Gold Coast of Australia next year.
As well as being more energy-efficient, MacIntosh believes the service will save time waiting in line to check-in bags and also allay concerns about lost of stolen luggage.
Travellers will be able to choose between new and pre-worn clothes.
MacIntosh will unveil the idea at a Tourism Futures Conference in Australia this month, and has vowed to keep costs reasonable.
"When you think about removing almost half the weight from a plane when you get rid of passenger luggage, it's quite a sustainable action in terms of energy.
"At this point, considering the economy and travel, we need to look at new ideas."
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